Our team was thrilled work with Sun Bum to plan and implement a springtime take over a family bodega on Bleecker Street in NYC. The goal was to host a free pop-up event showcasing a new line of sun protection products, including a new face gel and body lotion.
We complimented Sun Bum’s sunny summery brand by using a blend of sunflowers and countless bananas as well as branded graphics to create a completely immersive experience on the interior and exterior walls of the bodega. All of that bright yellow came in handy to bring sunshine to NYC on what turned out to be a rainy afternoon.
Featuring “Good Days Daily” as the theme, visitors were able to explore the pop-up event, enjoy the vibe, and check out Sun Bum’s product samples. To welcome the line of excited guests (that went out the door and down the block!), the event also featured free coffee, bagels, and tons of Sun Bum swag including tote bags, stickers, and apparel, and product samples.
Our team absolutely loves creative events like these where we are able to help take a grand vision, map it out, and bring it to life. Check out the photo gallery to see some event photos, social shares, as well as a before and after shot to see the bodega before and after the takeover. We just love the final result!
